An Umbraco based community engagement campaign platform.
Design, development and ongoing running of an Umbraco based community engagement campaign system.
arrow_upward Positive Feedback
Increased positive feedback from younger generations that greatly helped during the planning process.
arrow_downward Reduced Time & Cost
Each campaign cost less and was quicker to set up due to the repeatable nature of the campaign system.
The Brief
Community engagement for property development has always been very traditional, making use of printed mailers and exhibitions or public meetings. Consensus wanted to break this trend because they found older and/or very negative people tended to respond and turn up to the public events.
Consensus wanted to capture the younger more positive audiences using websites and social media.
The Process
The first version of the Consensus campaign website was static, testing the water and learning how to better gain positive feedback from younger generations. After a series of these it was quite apparent we could increase efficiency if we had an easily repeatable system in place and we set about the second version - the Umbraco Website Campaign System.
Using a set of templates to define every website, each site can be customised to match the brand guidelines of each end client (the property developer) from within Umbraco. Site navigation, feedback forms, and ongoing updates are all dynamically built depending on the content added to each campaign website. Privacy Notices and small print is populated from a central resource. And finally, each site retains the flexibility required to fulfil the unique requirements of each campaign by using nested content to build the site out of a series of content blocks.
Print and public events
We can't always get away with avoiding public events, sometimes the project just calls for it. In this case, our design team was on hand to draw up exhibition pop up stands for event meetings and design accompanying print documents primarily in the form of a postcard flyer.
The Outcome
We applied this system to a wide variety of developments, from large scale town centre redevelopments to smaller housing plots. We had a very busy 12 months after moving to the second version of the campaign system, so it's just as well we automated and templated as much as we could. Not only that, but when compared to the previously run traditional campaigns, we'd flipped from 99% negative feedback to around 90% positive and 10% negative on average. With the ability to view and share proposals online we'd hit the target audiences we'd aimed at and received a much better wider variety of responses - Wins all around!
Ongoing support
The campaigns are short lived and need little to no maintenance other than updating the news feed with progress on the development. The client had access to carry out these updates and felt fully in control of their content management.
Alongside the website we provided breakdown reports for the client to use at planning meetings. This included user heatmaps, website screenshots, collation of comments from social media, and data obtained from Google Analytics, HotJar & Microsoft Clarity.
Let's chat
If you have a specific project in mind, or you’re not sure what you need, please get in touch - we’d be happy to chat, even if it’s just for friendly advice!