Prolectric
Design, development and management of an Umbraco v7 and subsequent upgrade to multi-lingual Umbraco v8 website
Expanded
from a single language to multi-lingual
Reduced
manual inputting by integrating Zoho
Services used
Collective members involved
The Brief
Prolectric came to us with an Umbraco 4 website in need of a brand refresh and full of discontinued products. The brief was pretty simple, refresh the design, rebuild, update the products and add some extra functionality. We picked up the logo, colour scheme and some of the typography and set to work.
The Process
Prolectric have a great range of products all looking to help reduce emissions or supply off-grid green energy, we threw ourselves at this project with intrigue. First task was mapping out the old site and working out what we needed to keep. Then we started planning out user journeys and technical integrations, such as with Zoho CRM. Finally we got around to breaking into cleaning up and refreshing the design.
Examples of the Prolectric website design
The Outcome
We launched a refreshed, faster, mobile friendly and search engine optimised website ready to grow with Prolectrics increasing product offering. We removed all the old out of date products and created new modern product detail pages using 360 spinners & video content in order to best present their current products and aid the internal sales and external marketing teams with their day to day tasks. To help the sales processes internally we also achieved lead automation from the website into Prolectrics CRM.
Multilingual Expansion
Two years after the initial launch of their Umbraco v7 website, Prolectric looked to expand into French and Spanish markets. Taking a look at the options available to us we decided to upgrade to Umbraco v8 and make the most of its built-in multi-lingual support. This was a relatively easy process with our views and code transferring over without much redevelopment. Once upgrade we created and soon launched www.prolectric.fr and www.prolectric.es clones of the primary English website.